Amsterdam, Oct 5, 2011 - Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces that Personal Argentina will go live with the Facebook for SIM software application. Personal Argentina will provide its more than 17.4 million customers with an innovative new way to access Facebook from any type of handset, and without the need for a data plan.
The software application, which is embedded inside the Subscriber Identification Module (SIM), allows you to easily access core Facebook features from the phone’s main screen, through an intuitive and interactive menu. You can receive notifications of wall posts and messages, view friend requests and status updates. To begin using the service, you simply login using your existing Facebook account credentials and it just works.
"The new Facebook for SIM by Personal allows us to continue multiplying accesses to social networks, anytime, anywhere, for millions of customers who could be connected, regardless of device they have," said Ezequiel López Alcalá, Innovation and Value Added Services Manager, Personal.
"The launch of Facebook for SIM reinforces Personal's history of delivering innovative solutions," added Guillaume Lafaix, Vice President Sales Latin America South Cone at Gemalto. "At Gemalto, we share Personal’s vision that access to Facebook should be available to everyone, including those without access to PC-based internet, smart phones, or mobile data plans."
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